Case Studies
Sunbelt Rentals
Liverpool Experience Campus welcomes Sunbelt Rentals for landmark return event
Liverpool Experience Campus recently partnered with Sunbelt Rentals UK & Ireland to host its National Conference & Innovation Expo 2026 - a large-scale two-day event that brought together employees, customers, suppliers and industry partners for the company’s first major gathering in five years.
Hosted across the Convention Centre and Exhibition Centre, the event welcomed more than 1,100 delegates and customers across two distinct experiences, all centred around the theme: ‘ONE - The Sunbelt Rentals Experience.’
The event reflected Sunbelt Rentals’ ambition to unite its people, customers and suppliers behind a single vision focused on innovation, sustainability, customer experience and future industry growth.
Delivering a multi-format event experience
Day one saw approximately 600 internal colleagues attend a full-scale conference programme in the convention centre.
The venue’s auditorium hosted the main plenary sessions, while catering and networking took place in the foyer space.
The evening concluded with an “Ally Pally” inspired darts experience, creating a high-energy social finale for attendees.
The conference production was delivered in partnership with Fresh Agency, combining keynote presentations, immersive staging and interactive content designed to bring the ‘ONE’ message to life.
Day two transformed the campus into a large-scale Innovation Expo, with the exhibition centre welcoming more than 1,000 customers, suppliers and industry stakeholders.
Delivered by Sunbelt Rentals’ internal team, the exhibition showcased the future of equipment hire and powered access through live demonstrations, technology showcases and supplier engagement.
A platform for innovation and collaboration
The event focused on three core pillars shaping the future of the sector:
- Technology and innovation
- Customer experience
- People and culture
Across three dedicated theatre spaces, delegates explored topics including AI, digital transformation, telematics, sustainability and future skills development.
The event also highlighted Sunbelt Rentals’ continued investment in low-carbon solutions and safer, smarter equipment technologies.
By bringing together teams, customers and suppliers under one roof, the event reinforced the company’s vision while creating valuable opportunities for collaboration and engagement.
‘The event was an important moment for our business as we brought together colleagues, customers and suppliers under our ‘One Sunbelt Rentals’ vision. Hosting the event at Liverpool Experience Campus gave us the scale, flexibility and connected spaces needed to deliver both an impactful conference and a dynamic innovation expo experience.’
Phil Parker, CEO, Sunbelt Rentals
A successful return to live events
As Sunbelt Rentals’ first major internal and customer event since the pandemic, the conference and expo marked an important milestone for the business, whose UK head office is based in Warrington.
The scale and flexibility of Liverpool Experience Campus enabled the event to seamlessly combine conference, exhibition, catering and evening entertainment spaces within one connected destination.
The success of the event demonstrated the power of live experiences to reconnect teams, strengthen customer relationships and showcase innovation at scale.
‘Welcoming Sunbelt Rentals back to live events in such a significant way was a fantastic opportunity for Liverpool Experience Campus. The scale, ambition and energy behind the National Conference & Innovation Expo perfectly demonstrated how our connected venue spaces can support large-scale conferences, exhibitions and immersive brand experiences all within one destination.’
Adrian Evans, Director of Sales, Liverpool Experience Campus